Why Do Agile Companies Do Better?

Preaching Agile

Whenever an agile practitioner is selling reasons to adopt an agile approach; in general or one of the the specific methodologies like Scrum, Kanban or XP, they always focus on the benefits (as they should).

  • Working in collaborative, self-organising and collaborative teams
  • Working in a culture that accepts change
  • Working in highly motivated teams with high morale

The Economic Social Contract

The economic social contract is defined via Business Dictionary as:

  • Having regulation in place that does not restrict companies ability to innovate and make money
  • Paying them enough to allow the economy to thrive

What Does This Have to Do with Agile?

Emphasising the point in my first section of this blog post, Agile gives organisations the ability to tender to employee needs, not just the organisations.


So in summary, we have identified that there is a higher purpose for organisations to successfully thrive, and operate in society according to the social contract. Companies that generally follow this approach; like the Deming Chain Reaction, allows them to grow and sustain business. With the processes and techniques that Agile teaches, such as “Don’t Sacrifice on Quality”, this helps organisations get into a place where its easier to align with this higher purpose.

About the Author

Ashley-Christian Hardy

Product leader. A strong advocate in innovation, experimentation and building great products with the use of qualitative and quantitative research.