Introduction to Roadmap Architecture

Roadmap Architecture & Structure

  • Themes
  • Initiatives
  • Epics
  • User Stories
  • Tasks

Theme Objectives

  • Increase customer engagement through our platform
  • Reduce the time to market for new customers
  • Reduce operational cost of our products
  • Improve acquisition funnel
  • Increase customer retention and reduce subscription cancelation

Theme Audience


Initiative Objectives

Initiative Audience


Epic Objectives

  • Add to basket
  • Add to favourites list
  • Remove from basket
  • Increase/decrease amount
  • Pay with card
  • Pay with Apple Pay

Epics Audience

  • The development teams — this is important because you are telling them what is being built, in what order and what is coming next.
  • Stakeholders — these are your important stakeholders who need to know what you are building, many of which will have hard dependancies on you. For example marketing who need to push the features or sales who need to sell the feature. A good solid product backlog helps you to align.
  • Customers — this is a tricky one, and depends on how granular and transparent you go with your customers. They need to be informed on an initiative level, but then its also good to show your customers exactly what you are building and the benefits for them.

User Stories

User Story Objective

User Story Audience


Task Objective

  • User Story: Develop a new UI interface for login
  • Design UI
  • Build Database
  • Integrate with authentication service
  • Write unit tests
  • Create automated tests
  • Document solution
  • Deploy

Task Audience

About the Author



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Ashley-Christian Hardy

Product leader. A strong advocate in innovation, experimentation and building great products with the use of qualitative and quantitative research.